Mount Minerva LLC

Mount Minerva works with manufacturers, distributors, wholesalers, and manufacturer representative agencies to optimize their long-term strategic goals and overall go-to-market strategies.

Mount Minerva specializes in:

• Strategy

• Sales Process Optimization

• Marketing

• B2B and B2C eCommerce

• CRM Implementation

• SaaS

See below for an example Scope of Work:

1. Go To Market Strategies with both Independent and National Wholesalers to support and drive the company’s long-term strategic plan.

2. Conducting Trade Area Reviews to better understand where more (or different) distribution is needed

3. Development of a customer database within Salesforce.com to create a relationship with the end-user

4. Development of a Meritocracy Model to best assess the effectiveness of the sales team whether internal or external (manufacturer’s reps)

5. eCommerce channel development, whether with current or future partners

6. Assessment of industry participation in Trade Shows, Buying Groups, and Associations.

7. Sales and/or Marketing team transformation

8. Product strategy planning across brands and categories

9. Product Roadmap development and Stage-Gate utilization

10. New Product Introduction best practices and overall promotional activity focused on activating the contractor

11. Assess market expansion opportunities through market mapping and exploring adjacent categories and other vertical markets.

12. Product category and profitability planning and improvement

For more information, contact us at inquiries@mountminerva.com